Benefits/Values of IDXsearch:

• Dynamic Content…creates a draw for new prospects to visit the brokers web site.
  
  
• Local service…the consumer may feel more comfortable using a property search tool that is offered by a local brokerage vs. using a national portal such as realtor.com or homeadvisor.com.
  
  
• Retention…creates an incentive for the consumer to come back to the site.
  
  
• Branding…IDXsearch is “branded”, keeping the broker identity and message in front of the consumer at all times.
  
  
• Stickyness…IDXsearch is automatically updated with the local MLS data, usually on a daily basis. This creates a dynamic resource and consumers will want to keep coming back to see what's new.
  
  
• Lead Generation…consumers will go to a brokers web site that promotes access to the entire MLS database, once they're on your site, you can use capturing tools to gather the leads.
  
  
• Better educated…never before has this type of information been available to consumers without interacting with a real estate professional. Consumers come more prepared and better educated about the market with more realistic expectations. This makes the home buying process more efficient when they begin working with a real estate professional.